I often mention in my 60 seconds talk at BNI Putney Lunchtime how relatively easy it is to get on the first page of Google if your chosen keywords do not have competition.
I always use "pole dancer herndon road sw18 " as an example and this page (hopefully) proves the point
This page has been optimized for the "pole dancer herndon road sw18" keyword phrase.
It uses all the normal on-page SEO techniques that Webfountain WebDesign builds into the websites we develop form day one of the development
I've avoided stuffing this page with SEO just to see how much SEO you need to rank.
There is no point in having a website if nobody visits. It's a waste of time, effort and most importantly money.
The vast majority of traffic to websites is via search engines.
To get on the first page of a search engine (after all, that's all that people really look at) your website design and content must be optimised using SEO.